One of the biggest names in pop, Sia has amassed huge followings on nearly every continent. Her evocative lyrics and choral melodies have consistently put songs, like “Chandelier”and “Cheap Thrills,” on the Billboard Hot 100.   Following the release of “Gimme Love,” the lead single off of Sia’s tenth studio album Reasonable Woman, her management team at CRUSH Music saw an opportunity connect the artist more deeply to her international fanbase by creating lyric videos using AudioShake’s lyric transcription and word-by-word time stamping service. This allowed CRUSH to quickly create lyric videos for languages such as French and Spanish. 

These videos quickly gained thousands of views and comments from non-English speakers excited to see the new release in their own language.